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<p>Make a plain text website for your business, so you can focus on business, not on dealing with an unnecessary sophisticated website.</p>
<p>Why should you make a plain text website for your business?</p>
<p>Many businesses acquire clients through word-of-mouth - not through their websites.</p>
<p>Yet, Web Agencies nudge these businesses to spend thousands, sometimes tens of thousands, to build a website.</p>
<p>If you get new clients via existing clients or people who know you or people in your wider networks, what matters is what people say about you. Not how much you’ve spent on your website. Don’t get me wrong. That does not mean your website is of no use at all; when your client speaks about you to a friend they might forward a link to your homepage, and that prospect might contact via your website. Yet, what prompted them to contact you is what they’ve been told, not the sophisticated website.</p>
<p>Your website might as well look as bare as this one - your inflow of new clients would not change, however, you would have saved money and time (dealing with the Web Agency talking about features).</p>
<p>Don’t waste your money on a bloated and sophisticated website.</p>
<p>If you are in the word-of-mouth type of business, focus on your trade, your practice, your clients - they will bring you new clients. Or if you are getting started, and needs new clients, start locally<a href="#fn1" class="footnote-ref" id="fnref1" role="doc-noteref"><sup>1</sup></a></p>
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<p><em>Postscriptum</em> on unnecessary sophisticated website.</p>
<p>When I see a website that is unnecessary sophisticated, I feel I am being mislead.</p>
<p>When I see a website that is unnecessarily sophisticated, I feel I am being mislead. For the ancient Greeks thought of sophists (that is the root of sophisticated) as rethoricians who (mis)lead his public to believe something through a fallacious-yet-convincing reasoning. The etymology dictionary says early usage of sophisticate in English circa 1500 implied “altered dishonestly.” In my mind, sophisticated resonates with bamboozling.</p>
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<section class="footnotes" role="doc-endnotes">
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<li id="fn1" role="doc-endnote"><p>an advice I heard from DJ Snake.<a href="#fnref1" class="footnote-back" role="doc-backlink">↩︎</a></p></li>
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